responsive web design

Is Your Website Optimized For Mobile Devices?

Responsive web design is important for business owners that want to reach out to as many users as possible. With the ubiquity of mobile devices, browsing on mobile devices has surpassed desktop computer browsing; enabling users to surf the web any time they get a lull of time throughout their day. User experience is important in preventing users from leaving a website when a webpage loads too slow and does not display appropriately on their mobile device. Many of the latency issues in site loading times are derived from images that are not properly optimized and are saved in the wrong format. Websites designed only for computers was a 90’s thing. The current standard in online presence is responsive web design, which is progressively moving forward.

According to Business Wire, the “Keynote Study” data suggests that users expect a website to load in less than four seconds on a smart phone. The expectations for tablets and desktop computers are even faster; and if not met, users tend to leave from sites when the load time is too long – usually resulting in visiting a competitor’s site.

According to Gartner, mobile commerce will generate about 50% of the total U.S. digital commerce revenue in 2016. This is a precedent that has set the standard for businesses procuring websites to generate business through the Internet. Stakeholders are leaning towards web development businesses that can provide quality and optimized-ready responsive websites. With responsive web design, business owners can maximize their marketing strategy capabilities through segmenting desktop and mobile users.

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In 2015 Google launched its “Mobilegeddon”, a new mobile ranking system that measures businesses’ mobile online presence. Of the five categories that were evaluated, data identified that 25% of websites that did not have an online mobile presence acquired a mobile optimization solution by the second evaluation. Most of the businesses that adapted to a mobile presence did so through the use of responsive web design. E-commerce business sites were the quickest to establish a mobile online presence and provide purchasing options for on-the-go users.

Responsive Web design enables businesses to reach out to a wide demographic of Internet users. Whether taking a break at work, waiting for the bus, moving between classes, or waiting at the doctor’s office, every machine or device reached is an opportunity for advertisement to one more user. This equates to a larger customer pool and exposure to users that would not have been reached without a responsive website. This factor alone has generated business owners more revenue and the ability to expand by opening other business franchises.

Businesses are prioritizing the establishment of an online presence across all platforms due to the amount of exposure. The number of sites not optimized for mobile platforms is rapidly decreasing. Although some businesses have not considered exploring the benefits of responsive web design, the return on investment far exceeds the lack of an online presence in a growing population of online mobile users.

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