significance of UX

The Significance of UX to eCommerce Sites

One of the most rapidly growing form of business transactions is Electronic commerce or eCommerce. It allows consumers to electronically exchange goods and services with no barriers of time or distance through an online shopping site. Nowadays, online shops and web applications have become more complex as high technology and methodologies continue to progress. What used to be as one-way static medium has evolved into a very rich interactive experience.

Yet regardless of what improvement it has brought, an online shop’s success still depends with how users perceive it. “Does this site give me value? Does this provide for my needs? Is it user-friendly?” These are the questions contemplated by our visitors as they interact with each site before they decide on becoming regular customers.

How do you achieve “yes” to all of these questions? The answer is to provide User Experience or UX design. It is not enough just to have an online shop usable.  The experience you create for the customer has to make them not realize that they are “using it” but instead, “making use of it”. It’s a tough concept to grasp, and the recipe changes from website to website, but the right combination of usability, creative design, writing, psychology and metrics and a strong brand will create an experience through which your customers learn to trust you. In fact, research shows that companies with highly effective UX have increased their revenue by 37%, and top 10 UX leaders in America outperform the S&P with close to triple the returns.

Why do we need UX design for eCommerce? Simply because UX provides approaches and methods to make sure that a website is entirely tailored and customized for its target market. If an online shop does not appeal  to its audience, it is likely to be quickly forgotten. See how UX design can make your eCommerce site worth visiting.

First impressions are critical for online stores

Your homepage needs to have focus. At the very first glance, a user should realize that he or she is staring at a top site. The homepage should possess a value proposition emphasizing that the company is different from the hundreds of others online. Combined with simplicity and call to action items, your first impression is bound to impress.

Offering quick customer service tabs

First impressions are nice but these are soon challenged when follow up questions arise, that is why customer service tabs are impossible to miss. Most service companies are used to leaving customer service links in the footers, or in little links crammed into the sidebar, which is not good since most customers do not have enough time scrolling all over the site. Live chat boxes come in handy and clear support modules are essential in the navigational menus.

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High-quality images with quick loading

It doesn’t matter how dull your products may seem. You can turn it into a beautiful collection of images bringing life to the entire page. From close-ups of the pages to more panoramic shots of the book completely open, you can’t skimp on the amount of high resolution images, because they further close the sensory gap between walking into a store and shopping online.

Recapturing users who left

Are you applying strategies to recapture users who abandon the registration process or shopping cart? UX design can definitely help you solve registered users without activity, abandoned shopping carts and incomplete registration processes. Most eCommerce sites use email notifications, coupons or special deals to recapture these users.

Providing fastest checkout process

Along with a secure checkout, a fast one is the second highest priority on the list. It is to note that one must need a solid host and eCommerce building platform, with fewer redirects and caching to ensure that the actual speed of your site is up to par. Aside from that, testing with customers is the ideal way to structure how your checkout process goes. The ideal situation would be to have a one-click checkout experience.

Showing Credibility and Customer Satisfaction

Does your page offer any client testimonials? How about page ratings and reviews?  Client testimonials, reviews and ratings are fundamental elements an online shop must have. Aside from the fact that these features expose client interaction and feedback, it also provide a glimpse of the company’s reputation. Without these, a customer doesn’t know what to expect, therefore losing interest.

It seems safe to conclude that the business value of UX design is so colossal that one can simply not afford to ignore its pleasant effect. UX is every bit as essential as the aesthetic components of a website. You could have the best looking online platform or app on the market, but if customers cannot find the exact experience they want, they will surely leave it behind.

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