social media management

Practical Tips on Social Media Management for Small Businesses

Nowadays, there are millions of social media accounts existing. However, a fact cannot be denied that most of the businesses are just creating it in order to comply on what’s currently on trend. Facebook, Twitter, Instagram and YouTube are the most utilized social media networks—but, research from Harvard Business Review shows that “Although 79% of the 2,100 companies surveyed are either using or planning to use social media channels, a measly 12% of those firms feel that they are using them effectively”.

If you’d like to improve your social media efforts, here are some tips that you might want to consider:

1) Pick the right social media networks

There are many social media channels out there but they are designed to have different functions, so take a look at your business needs and choose the social media venue that works best for you.

For instance, Instagram may work best by flaunting cool images of businesses such as clothing, real estate, food and cosmetics. Twitter can be ideal for mobile business since it allows users to easily push out updates. YouTube can be a perfect venue for marketing, movies and other process-like products and services. While Facebook may work best for a company that seeks direct customer engagement.

2) Establish proper planning of contents

You either have the option to hire a social media manager or do it by yourself. Content creation isn’t that hard especially if you know your business well. A lot of businesses have been used to curating contents. This means copying or sharing similar contents from other businesses. This should be understandable for starters but the more your stay on the online world, the more people are hungry for unique and in-house contents.

Contents should not be focused on hard selling and mass marketing approach. This will only annoy consumers. You may choose to post one or two contents focused on promoting your products and services in a weekly basis. The rest should be building relationships with your audiences. Using daily hashtags is very popular. This creates traffic allowing other consumers and other businesses to view and eventually share your post. Most popular hashtags are #mondaymotivaton, #tuesdaytransformation, #wedsnesdaywisdom, #tbt, #flashbackfriday and #tgif.

Keep in mind that your aim is to help readers so give them tips, share relevant information and help solve problems so that they will come to view you as an expert and not a plain advertiser.

3) Be consistent

Consistency is very important when you are trying to establish a voice for your brand. Remember that people tend to forget you if you disappear for days or weeks without updating your profiles.

To make everything organized, it is ideal for you to create a content calendar. This will allow you to have a clear picture of what is or are scheduled to come out. In line with this is the usage of online schedulers such as Facebook scheduler, Hootsuite and Buffer. These are free online tools that will help you schedule future updates, which will then lessen your efforts on coming back and forth making sure that the posts are all done.

4) Boost posts to reach larger audience

This isn’t really a must but if you want to accelerate your social media performance, it’s worth your time to explore paid advertising options. For Facebook, there are dynamic solutions to help garner more sales, brand exposure, website traffic and customer engagement. Same as with Twitter wherein you could either promote a specific content or promote an account.

And even if your budget is small, do not dismiss social advertising. Use it strategically! It can surely produce great results.

5) Build healthy consumer relationships

Social media conversations are existing real time. You must listen to what the people have to say to your brand. May it be positive or negative feedback, you need to respond to their comments and concerns. You want that negative impression to turn into a positive right? Then try to communicate with them. Ask nicely, answer properly and help solve the problem.

6) Track results

The last step is the most critical which is to measure and analyze the results of your social media marketing. This basically paves way for you to identify what strategy works and does not work for your brand. For Facebook, there’s a free Analytics Page. Moreover, Google Analytics is also a popular and easy-to-use option to monitor traffic and interactions on your website. And to stay on top of your social media plan, review metric reports regularly (at least once a week). Make sure to track every single result and then make adjustments if necessary.

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