04 Jan What you need to know about Local SEO
When we say local Search Engine Optimization (SEO), this refers to local online marketing. It’s not like merely distributing leaflets to random consumers nor placing ads in newspapers and magazines. This time, it is more focused with introducing a business’ name, products, services, address and phone number, not limited to online customers but to ‘real customers’ who will personally be calling or knocking on your doors.
With the aid of Google and business directories like Yelp, Superpages, Qype, TouchLocal, etc., it is easier for local SEO to promote goods and services to local customers at exactly the time they could be looking for such type of business. Hence, local SEO plays an imperative role in bringing the potential customers to the business. Check out how.
Local search marketing is highly targeted & timely
There’s no better time to connect with a potential customer when they really need you. By using local search engines and online directories, your business is easily promoted to local customers anytime and anywhere.
Most local customers are browsing the internet to find local businesses
Search Engine Land’s local consumer review survey shows that 85% of the consumers use the internet to find local business; hence, only 25% of the consumers use old paper directories as their preferred source of local information.
Growth of mobile internet usage
More and more local customers utilize different apps via mobile phones to find best local business. Local SEO covers both PC & mobile internet access which means that you will never miss out on a potential customer.
Good return on investment
Unlike other advertising such as local papers, leafleted, etc., with local SEO, there is little wasted exposure. You reach potential customers when they need you not when they don’t. Thus, this makes local SEO both efficient and cost-effective.
Several local consumers trust online business reviews
Word of mouth is a major factor in the success of local businesses. When you earn the trust of your customers, they might leave good online business reviews and that, chances of attracting new customers gets high
Simple tips on how to get started with a local SEO campaign
1) Make sure your business is listed accurately throughout the web.
Take time to look at the local directories and review sites relevant to your business. Ensure that your most important business information including your business name, address and phone number are appropriate and formatted consistently across all of these platforms. Remember that once Google notices even small discrepancy between different sources, your local authority may drop.
2) Build local content + relationship
Once all your basic information is in place and are verified, you may start the process of optimizing your content and external links for local relevance.
When publishing blog articles, make sure to include the name of your city, region or neighborhood. The content should as much as possible, be also relevant to your location. Local events and local information articles are perfect opportunities for this. Spend time to guest post on local external blogs and try to get published on local news outlets with your latest press releases.
3) Manage local reviews
Try to encourage your customers to post reviews about your business on Yelp and other review sites. You can’t buy these reviews, nor can you solicit them from your customers in any way, however, you can organize something that’s interesting. It could be like an online challenge wherein you will persuade the customers to leave a review on your page and in return, you will give coupons, gift cards or other sorts of rewards.
Do everything you can to increase the number of positive reviews you receive, and don’t forget to log in so you can check and respond to these reviews regularly.
Some businesses think that it is best to just go out with their own plans and ignore the competitors. But it shouldn’t be that way! In today’s competitive era, there is no doubt that we need to conduct competitive analysis in order to greatly shape our business strategies, capitalize opportunities and at the same time, minimize the impact of threats from competitors.