18 May What Makes A Landing Page Work?
A landing page plays a major role in the success of your business as landing pages can be used to further promote a certain desired action from website visitors. Most of the time, you can use landing pages to persuade visitors to provide you with their information which you can use as the first step to eventually converting them into leads.
In order to succeed with this, your landing page should definitely have an appealing design. A well-designed landing page gets the attention of visitors, and it entices them to become customers. Use these simple tips below as your guide in coming up with a landing page that really works:
Have a Clean, Organized Design
You should remember that the look and feel of your page design, including its overall structure play a significant role in making it really effective. Thus, you have to make it look simple, yet irresistible! To ensure that you can entice your visitors, check if your landing page can lead them to do any of the following: fill out a form, make a purchase, sign up for a newsletter, or download an ebook.
Moreover, an effective landing page design uses appealing colors and eye-catching images.
Be a Minimalist
Again, you have to make sure that you have a clean landing page, and it should be easy to navigate with no distractions at all. It should only provide the information needed to encourage visitors to become customers because putting too much info. can overwhelm them and drive them away. Just keep it simple!
Make Your Page Mobile Friendly
Nowadays, it’s essential to make your landing page responsive – in other words, your landing page should be one that is easy to navigate both on a desktop computer and on mobile devices. To make it appealing on mobile devices, it should fit perfectly on a variety of screen sizes, fast loading, and ultra clickable – or have buttons that are easy to click or tap in the case of mobile devices; this is because a huge percentage of web activity comes from mobile platforms. When you have a mobile-friendly site, it is more likely for you to have higher chances of increasing your conversion rates.
Ask a Few Questions
It is a given that as an online marketer, you want to get as much information from your online visitors as you can. However, this should not be the case when it comes to creating a good landing page; here, the less info. you ask, the more appealing you become to your visitors. Hence, you should provide users with conversion forms that only have a few items to fill out because what usually happens is, when you ask your visitor to fill out several items, they may not continue filling it out, thus you lose your chance at making them your customers.
These are just a few of the most effective tips that you can follow to come up with a landing page design that will not only impress visitors, but may even convert them into customers.