web design & SEO

An Introduction to Web Design and SEO On-page Optimization

Even if you find yourself not so creative, it is still a good idea to learn web design. You see! It is a noisy marketplace! How are you going to optimize your brand’s online presence without even knowing the basics? Everything that is found in your website including the layout, colors, text styles, structure, graphics, images, and use of interactive features is determined by the website design. It is significant for a business owner to learn or if not, get familiarized with its advantages, as it is the number one factor contributing to the viewers’ impression online.

The web design process starts with a visual concept, which you could either sketch by hand or draft by a software application such as Photoshop. HTML and CSS are codes for writing web pages. HTML works for the basic structure and the skeleton of the page, while CSS is intended for its style and appearance. Aside from coding, usability is another important component of web design. This is all about how intuitive a website is, and how comfortable it is for users to find or do what they want on your website. Last and the most preponderant of all, is accessibility. Accessibility is all about making web pages viewable by using digital devices. How can your website be ever useful, when it is not even accessible in the first place?

How can a good quality and professional web design help a business?

Attractive to the search engines

Just because you have a visually appealing website doesn’t mean it would automatically show up on the search engine results pages. The website must be well thought out and the content created in a specific and purposeful way to attract the search engines.  Professionally designed websites have their proper way of being coded so that the search engines can easily read and understand what the site is about.

Avoid technical glitches

It doesn’t take much to turn a customer away. Broken links, lengthy loading times and broken images are just a few of the web design issues that can be remedied by a good quality and professional web design service.

Achieve high client satisfaction

A professionally designed website tells quickly what the visitors want to know without unnecessary and confusing design items. Its navigation is made predictable, consistent and easy to understand in order to build a positive relationship with its visitors.

By striking a fine balance between form and function, user and designer, content and task, and convention and innovation in web designing, there would be a great chance that your marketing efforts will be recognized. Now that you know some of the design elements that will engage your website visitors and keep them on and returning to your site, let’s take a look at how you will get them to know your site exists in the vast expanse of the internet.

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What is SEO On-Page Optimization?

Like web design, on-page Search Engine optimization (SEO) also plays a fundamental role in the marketing process. Basically, if you type “on-page SEO” into Google, Moz will tell you—through a featured snippet—it is “the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.” Hence, it takes into account all aspects of the webpage that, when added together, will improve your position in the search rankings. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Here are some other facets of a website that one should consider in order to make your website search engine friendly:

Robots.txt

This is a file that you place on your web server to communicate directly with the search engines. This file tells the search engine bots which pages on your website they can crawl to gather information and which pages they are not allowed to crawl.  The robots.txt file is not used to “hide” pages of your website from the public, it will simply tell the search engines not to display those disallowed pages in the search engine results page.  Your robots.txt file is publicly available, so anyone can view the file and see which pages are disallowed.

Website Accessibility

Accessibility simply means that a normal user can easily navigate and interact with your website. It is not only important from a users’ perspective, but also from a search engine point of view as Google and other search engines give special marks for having an accessible and search engine friendly website. Website accessibility also emphasizes on content-related areas like titles, descriptions, Meta’s, URLs, internal anchor text and more.

XML Sitemaps

This helps Google bots and crawlers of others search engine to have a quick glance of the website so that they can easily interpret your website structure and index it in the search engine result pages accordingly.

Keyword Placement

It is imperative that your website contain the specific keywords to target your customers.  Back in the planning phase, you identified a list of keywords your customers are using in the search engines to find the products or services your business offers.  Now is the time to implement those keywords and make sure they appear on your website in specific areas: webpage titles and headings, meta descriptions, image names, image alternative text, and in the body content of the page itself. Do not overuse keywords on your webpage.  This is called “keyword stuffing” and the search engines will penalize you for it.  Just use the keywords naturally on the webpage.  If it sounds nice and natural when reading and not awkward or overused, then it will likely be the right balance for both your website visitors and the search engines.

Low-cost and powerful marketing

The structure of our pages is the best way to define the keywords we want our pages to rank. It is also the most inexpensive way to promote our website in Google organic (non-paid) results as it can be directly applied by us.

Achiever Local Results

With SEO On-Page Optimization, it is a lot easier to achieve high local results by implementing some Local SEO actions such as a Google map, location in the title of our landing page, GEO location sitemap, necessary rich snippets, etc.

Good User Experience

User Experience in our website is also a very important factor  to achieving good search engine rankings. As a result, if you manage to have low Bounce Rate, good average time per session, multiple page viewed per session, etc., the search engines will believe your site visitors are having a good user experience and will raise your search engine rankings.

Surely, if you put effort into strategizing both your web design and on-page optimization, you’ll see a boost in traffic and improvement in your marketing results.

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ACi Creative Design
A division of Augustine Consulting, Inc.
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