How to Advertise with Facebook

Nowadays, it is important for business owners to leverage online ads in order to support the entire marketing strategy. Some people prefer to advertise on Google, where you can find more active buyers. Yet there are other ways to reach any segment of people, anywhere, with a very short span of time. Facebook can be one of the answers! It has transformed business’ social reach without weighing too much on your budget.

Facebook offers page advertising which allows businesses to promote custom ads or content targeting a specific audience, with costs varying based on the reach and engagement the ad receives. When you advertise on Facebook, you’ll gain insight about your current and potential customers, thus the data you collect can improve your ad targeting leading to a more efficient and effective advertising experience.

Tips to consider when advertising on Facebook

Know your objective

It is very important to determine the purpose of why you are advertising in the first place because aside from considering your budget, you also need to have a direction on whether your advertisement aims to increase brand awareness, conversions, video views, etc. Each action you execute in Facebook advertising costs money so you better solidify your objectives before jumping into investments.

Be specific with the target audience

It is to note that Facebook houses millions, if not billions, of data points. Take the time to narrow your audience targeting to ensure that your ad will appear exactly where the people you want to see it. There are certain options especially when you’re trying to boost post reach. For instance, it’ll allow you to select your desired audience demographics based on their age, gender, interest, behavior, language and location.

Rotate your ads regularly

You probably would want to avoid ‘Ad fatigue’. This is an instance when the audience see your ad too many times, so they get bored and stop clicking. Unfortunately, when your clickthrough, rate starts to drop, Facebook penalizes you by driving up your cost per click (CPC)—which makes likes, comments, and clickthroughs more expensive. Hence, this affects both acquisition and engagement campaigns.

Steps on creating and managing a Facebook ad page

Step 1: Create your own Facebook page.

When creating a Facebook page, you need to choose the category that best describes the nature of your business. The category name is displayed on your page, so it’s one of the first things a user sees when they visit your brand on Facebook.

To create it, first, go to facebook.com/pages/create. Next, choose a page category; then click Get Started and follow the on-screen instructions. Usually these instructions include filling out your page’s personal info in full detail, setting up your profile and cover photo, and so on.

facebook advertisingStep 2: Establish your goals for your ads

One of the best social media suggestions would be to adhere the S.M.A.R.T goals—Specific, Measurable, Attainable, Relevant, and Time-bound. Creating S.M.A.R.T. goals for your Facebook Ads will help you achieve a better return on investment.

Step 3: Choose an objective for your campaign

Now that you have created your Facebook Page and have goals for your ads, you can now go into the Facebook Ads manager and choose an objective for your ad. 

Step 4: Select your target audience and ad spend

facebook advertising

Your audience can be targeted based on location, age, gender, language, interests, and behavior.

You can further customize by creating custom audiences to reach people who already know your business, or to remove them from your ad’s target audience so you can reach new people on Facebook. These custom audiences can be created through a customer list, website traffic, or app activity. After you’re done choosing your target audience, you can then choose how much you want to spend on your ad.

facebook advertisingStep 5: Customize your ad’s appearance

The actual creation of the ad is the most exciting part of Facebook advertising. Choose your images, headline, body text, as well as placement of the actual ad. You can have up to five images and the headline text can only be 25 characters. Keep in mind that the page description requires short detail, so you need to create a line that’s intriguing enough for the users to click it.

facebook advertisingLastly, you need to choose the placement of your Facebook Ad. Choose whether you want it on people’s desktop News Feed, mobile News Feed, right column, or audience network.

facebook advertisingStep 6: Place your order

Once you’re ready for your ad to be reviewed, click on the green button that says Place Order, located on the bottom right-hand corner. You’ll receive an email from Facebook once your ad has been reviewed and approved.    

Step 7: Create a Facebook ads report

Now that you have created your Facebook Ads, it’s important that you report on the successes and failures of your endeavors. To create a report on your Facebook Ads visit Facebook’s getting started site.

Improving your advertising is something that takes time and patience. On Facebook, marketing is about relationships, not immediate sales. So properly set your budget and advertising plans to achieve an effective and at the same time wise advertising results.

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