04 May DIY Website Blunders to Avoid
As the owner of a small and growing business, you’re keen on attracting more customers and expanding your market reach at the same time. The best way to achieve this, of course, is by having your own website, but here lies the big question – should you go and build the site yourself, or ask the help of a professional web developer?
You might be thinking that doing it all by yourself would be the most logical idea since anyone can create a great-looking blog in minutes and that setting up a business site should be just as easy, right? Think again!
Creating a business website from scratch is no walk in the park, as this usually involves a whole team of designers, developers, writers, maintenance, and support staff. If you do the whole thing from start to finish by yourself, you’re probably setting yourself up for a disaster down the road.
Read on to find out some of the common mistakes in choosing the DIY route when creating a business website.
Neglecting Mobile Users
You’re pretty much aware of the ever-increasing mobile internet usage around the world. It was last year, in fact, that the percentage of those surfing the web on a smartphone or tablet exceeded that on the desktop. Businesses have already taken advantage of this growing market, realizing that there’s an untapped customer base out there just waiting for them.
If you don’t take into account this important segment, you’ll miss out – big time.
Poor UI Choices
Adding those cool-looking social media widgets or implementing some fancy animations on the landing page may seem like a whole lot of fun, but it’ll probably be a different story for the visitors going to your website.
One of the main reasons why you need an online presence is to make it more convenient for those outside your local community to check out what you have to offer. If you make your site difficult to access, you defeat the purpose of having a website in the first place.
Not Updated Regularly
Change happens fast on the internet, which means that if you want to stay ahead of the pack, you need to publish news, updates, and content on a regular basis. Simply put, not updating constantly will make your site become stale. Unfortunately, a lot of businesses have failed to realize this fact.
Unless you’re a multitasking master, maintaining the website by yourself will be no easy undertaking.
So you think you want to build your own website?
Creating your own business website from scratch all by yourself may seem like an exciting prospect at first, but if you don’t have much previous experience in designing and developing websites, it may prove to be a frustrating endeavor.